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This article was originally featured in Travel Weekly Earlier this year, both Monarch and Tui announced they would be moving to a ‘one-brand strategy’, effectively dissolving their sub brands, including Thomson and Cos...Read more
When brands go wrong
We're frequently asked to offer our opinion on brand, we recently submitted these two pieces; some of which featured in The Guardian Article "Branding Campaigns Go Wrong" Cardiff City: turning the Bluebirds red. ...Read more
Getting all emotional: how sentimentality can be a winning strategy for brands
The boy on the bike is back. Hovis appeared back on our TV screens with a big budget, high gloss ad campaign bringing back its iconic theme, complete with a nostalgic soundtrack and a positive message, championing the push to...Read more